Why do you post on your money making blog in the first place? Maybe you just like to write. Maybe you have so much stuff in your head that you need to toss it out. Writing is obviously a good way to do that. But if you are like most of us, writing a post takes time away from other things that you would like to be doing to further your money making business so it can be a bit of an annoyance. You are working away on one of your other projects, and you think, “Nuts, I haven’t posted on my blog for a while, I’d better put something together and get it posted”.
So back to the original question. How often should you post on your blog? Obviously, there is no one answer nor one that is right for everyone. So let’s discuss the question.
The first extreme is to post rarely, let’s say once a month. My opinion is that posting once a month is probably on the edge. It is probably the least amount of posting you can get away with. If you are only posting once a month, your followers may well decide that you are not very interested in your blog and quit paying visits to it. That is one aspect. However, what is probably worse is that the search engines will draw the same inference and your blog may fall far down in the rankings. My conclusion is that you need to post more often.
The other extreme that I have heard, and I have one ebook author who recommends it is that you post several times a day. The theory is that it doesn’t matter much what you write (or how good it is), but the search engines will catch the activity and your blog will go to the top of the rankings. My problem is with the idea that what you write doesn’t matter. I do agree that you shouldn’t overwork the editing, but I believe you want your posts to be clearly written about an interesting topic with no misspelled words and reasonably good punctuation. At least I can’t write several articles a day that meet that requirement. So for me to write more than one post a day is a stretch.
So where do I come down. I believe that if you post at least every other day you will meet your goals reasonably well. You will have enough activity for the search engines to give you a reasonable ranking, and your followers will feel they can come to your blog a couple of times a week and find new content that they will appreciate.
So you need to make your own decision, but if you post every other day your blog will be a key element in your online money making business and successful.
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